All right so you know how Google loves to keep us on our toes well they’ve done it again with this latest algorithm update we’ve got all the info here articles notes everything and trust me this is big think of this deep dive as like your crash course on what this update really means for everyone online yeah for basically well everyone exactly and it’s interesting what’s fascinating about this update is that it’s less
Overview of the Algorithm Update
about you know like those SEO tricks and more about how Google Sees quality now okay so before we get all of that can you set the stage a bit what actually happened and when so between August 15th and September 3rd of this year Google launched one of their core algorithm updates now these updates aren’t unusual they happen pretty regularly but this one this one has everyone talking because it’s really
Key Changes in Search Rankings
shaking things up on that search results page yeah I bet and from your notes it seems like helpful content is the big thing this time can you explain that a bit more yeah for sure so helpful content on the surface seems pretty simple right but it actually signals a huge shift in Google’s priorities what they’re doing is
trying to crack down on websites that are gaming the system interesting with you know keyword stuffed content that doesn’t actually help anyone so it’s not enough to just sound like you know what you’re talking about you actually have to deliver exactly this update is all about rewarding websites that you know prioritize the user with high quality content that gives them the answers they actually want it
sounds like we’ve got some winners and losers over already so who’s coming out on top with all of this websites that have been doing things the right way creating good content that focuses on the user they’re likely doing well but those who are cutting Corners using those black hat SEO tactics they might be in trouble y yeah that’s got to hurt it sounds like this is even more than just good SEO though you
mentioned something called eat earlier yeah you’re right this isn’t just about SEO anymore e is where things get really interesting okay so what exactly does eat stand for and why should we care so eat stands for experience expertise authoritativeness and trustworthiness basically it’s how Google figures out how trustworthy a website’s content is okay especially for stuff that really matters to people you know like health and finance and things like that where you don’t want to be getting your advice from just anyone
Impact on SEO Strategies
exactly it’s like think about it if you’re looking for medical advice online right would you trust some random blog or would you want to see something written by you know an actual doctor yeah I’d go with the doctor for sure so how can Google even measure this whole eat thing well they look at things like what that author’s background is do they have credentials what’s the website’s reputation like and are
they backing up what they say with good sources so it’s really about building your reputation as an expert yeah exactly this kind of reminds me of AI content creation that’s everywhere now where does that fit in with all of this eat stuff that’s a great question AI tools can be really useful for research even for helping to write stuff but here’s the thing just because something’s written by AI doesn’t automatically make it
good content interesting in fact Google’s been very clear about that so it’s not like you can just replace humans with AI right exactly it’s more about using AI the right way to help you do what you’re already doing yeah and Google is getting really good at figuring out what content has just been turned out by AI you know without any real thought behind it that makes sense okay so this has been super interesting but I always like to make sure we’re giving people things they can actually use so for someone listening
Tips for Adapting to the Update
who wants to make sure their content is doing well with this update what can they actually do so first think about who you’re talking to what do they actually want to know what would make them trust you so don’t just create content to create content make it good exactly and show off your expertise remember e eat use your credentials back up what you’re saying show them why you’re the expert great advice but
I’m sure some people listening are freaking out a little right what if someone’s already been hit by this update and their rankings are down what should they do don’t panic I know I know easier said than done but really when you see those numbers dropping what should you do it’s tough I get it seeing your rankings drop is never fun but you got to remember that these updates they can cause things to change
in the short term it it’s like um well imagine shaking up a snow globe right okay yeah takes a bit for for everything to settle back down so don’t panic write it out exactly focus on the long game you know just keep creating that awesome helpful content that we were talking about Google figure it out these
Future Trends in Google’s Search Technology
updates are really meant to make the internet better for everyone true true it’s easy to get caught up in the technical stuff but it really is about connecting with people at the end of the day yes couldn’t have said it better myself this update it just shows you that being genuine being an expert that’s what really
matters online now it’s not enough to just play the SEO game anymore so it’s all about building trust showing your Authority exactly okay so it sounds like the message here is focus on quality make it helpful and you’ll be fine yeah and for those who are willing to roll with the punches this could be a huge
opportunity a chance to really stand out that’s a great Point Google definitely keeps things interesting we’ll be watching to see what happens next thanks so much for joining us has been great until next time keep that content flowing
